About Us

It all started with a father’s quest to find a snack that was truly healthy
for his daughter. He scanned many racks, but all he could find were
empty calories with generous helpings of harmful ingredients. It was
then that Jacob George decided to start off making products that were
made of genuinely good ingredients – no maida, no refined sugar,
nothing fried, no artificial colours and flavours, no synthetic
tastemakers, no evil at all. The fact that he was a food scientist with over
15 years of experience in building some of the best brands and
products, both in India and internationally, is what actually set the ball
rolling.
He had the know-how. But this was new territory.
With time, after dabbling with tastes going haywire, consistencies being
not so desirable, preservation bailing out, over many failed attempts
with different ingredients, Eatopia came into being in 2020. And with
every new introduction, comes a new challenge, but we plough on
tirelessly.
Today, Eatopia has a wide range of spreads, energy snacks, cereals,
both sweet and savoury, made with superfoods - products that are a
100% healthy and lip-smackingly delicious. Our ethos continues to be
purpose over profits, soul over sales and making products just as nature
intended. And that’s the only way it will always be.